Magento Product Compare
Magento has a great built in feature to allow customers to compare products side by side as they browse your store.
The missing piece with the Magento compare has been the ability to create comparison pages similar to how apple presents comparison pages for their MacBook models, ipads models, and iMac models.
Iceberg Commerce has built a great add on to allow you to do just that!
Using the Product Comparison Magento Widget by Iceberg Commerce, you can embed product comparisons and embed them anywhere on your store.
This means that customers no longer have to pick which products to compare. You build the comparison and embed it in your store. Customers and search engines will then have easy access to the information about your top products.