Meet Our Team

At Iceberg Commerce we are a team of professionals with a passion for working with interesting brands and businesses. We believe close collaboration and help our clients improve their branding and on-line presence.

These close partnerships and team work help us deliver the best possible work we are capable of.  Our clients range from local outdoor guides to large national brands and everything in between.

We believe in being authentic, having fun and quality over quantity.

Does this sound like you?  Let’s chat!

Mike B

Mike Blarowski

Founder / Friend of Cats

With over 25 years of experience as a marketing and e-commerce professional  Mike, together with his team of kick-ass humans helps companies elevate their online brand presence through e-commerce, digital marketing and social media.

Mike lives in Canmore with his spouse and their orange tabby and siamese cats. He loves spending time in the mountains when not in front of the screens.

Fun fact about yourself: Started building websites before Google, YouTube and Facebook existed. Sleep like a baby after a double espresso.
Your Favourite Tune: Adagio for Strings
Quote / lyric describing your daily life: “Don’t worry about it”
Best movie ever: Top Gun
Craziest job before starting Iceberg Commerce: Squeegee kid.

Ligia Duenas Ruiz

Design & Photography

Ligia is a creative powerhouse with 20 years in the design and marketing industry. She’s a whiz at branding design and art direction, and her photography skills shine in commercial and editorial shoots. For the past 7 years, Ligia has been the secret weapon for businesses looking to up their game in visual merchandising and customer experience. She transforms customer service, branding, and product placement into sales-driving, standout experiences.

When she’s not crafting stellar designs or snapping perfect shots, Ligia loves spending time with her cats and plants.

Fun fact about yourself: I live in the mountains, but my heart still longs for the ocean.

Your Favourite Tune: “Heart-Shaped Box” by Nirvana

Quote / lyric describing your daily life: “The devil is in the details.”

Best movie ever: “Amélie”

Jenny W in Canmore

Jenny W

Digital Marketing Manager / Social Media Savvy / Horse Lover

As digital marketing manager, Jenny implements social media and digital advertising strategies to help brands connect with their audience.

Jenny was born in Canada and spent some years living in Canmore but now calls Devon in the UK home. When she’s not crafting a social caption or testing ads, Jenny loves to enjoy the British countryside from the saddle with her horse Annie.

Fun fact about yourself: I won a skydive while playing bingo in New Zealand – yes, I did actually use the prize and jumped out of a plane!
Your Favourite Tune: Ceilings – Lizzie McAlpine
Quote / lyric describing your daily life: “Make it happen.”
Best movie ever: Hot Fuzz
Craziest job before SEO Ninja: Writing notes by hand on behalf of brands for their customers.

alicja

Alicja Gados

Copy Writer / SEO / Website Design / Commercial Pilot

As a copy writer and SEO expert Alicja creates compelling content ranging from blog posts to product or service descriptions. She strives to make the content interesting, informative, entertaining for the reader and fully optimized to rank well in search engines.

Alicja was born in Poland and lives in Canmore, AB. When she's not creating or optimizing content she is working on becoming an Airline Pilot and spending time in the backcountry skiing, biking, climbing etc..

reece burborough seo ninja web developer

Reece Burborough

Full-Stack Web Developer

As a full-stack web developer, Reece has a wide ranging skillset from e-commerce platforms Shopify and Woocommerce to CMS like WordPress and Drupal to customized applications. His speciality is e-commerce but he’s comfortable helping with any clients business growth.

After spending his earlier life living in all the major cities across Canada, Reece is currently living in the beautiful mountain and ocean landscape in Vancouver, loving the outdoors with his wife and their three dogs.

Fun fact about yourself: While in university, I was involved in a research paper dealing with influenza and have my name on that paper.Your Favourite Tune: Home to Rest – Spirit of the West
Quote/lyric describing your daily life: Wisdom is not a product of schooling but of the lifelong attempt to acquire it.
Best movie ever: Moneyball
Craziest job before SEO Ninja: doing research on plant virus for Canadian government.

stefan carlberg

Stefan Carlberg

Content Specialist

World-traveling content specialist, bringing a fresh perspective to the team. With a talent for crafting engaging posts and building connections, he’s here to amplify our clients’ online presence. When he’s not creating compelling content, you’ll likely find him exploring new destinations and gathering inspiration from around the world.