Wapiti Sports & Outfitters: a legendary fishing and outfitting shop located in Canmore Alberta
The Challenge: 20 Years of Tradition Meets a Digital Ceiling
Wapiti Sports & Outfitters has been the heartbeat of the Canmore outdoor scene for over 36 years. However, behind the counter of this local staple was a retail system that hadn’t changed in two decades.
Operating with a cash register, separate POS system and manual inventory tracking, the team faced significant hurdles:
Manual Inventory: No real-time visibility into stock levels across 3,000+ products.
Fragmented Systems: A WordPress website that lived independently from their physical retail operations.
Operational Friction: A time-consuming process for booking their famous guided fishing adventures.
The Solution: A Unified Shopify Ecosystem
Iceberg Commerce stepped in to lead a three-month digital transformation, bridging the gap between Wapiti’s rich history and modern commerce needs.
1. The Great Migration
We migrated their entire digital presence from WordPress to Shopify, creating a single source of truth for their business. This wasn’t just a website move; it was a total operational overhaul.
2. Shopify POS Implementation
We replaced the legacy cash register and separate POS with a modern Shopify POS system. This provided:
Unified Sales: Seamless integration between in-store purchases and their online catalog.
Inventory Visibility: For the first time in decades, the team has full, real-time visibility into their 3,000+ products.
3. Mobile-First Inventory with “Scan to Sell”
To manage a catalog of this size, we implemented a Scan to Sell workflow. Using mobile devices, the team can now add new inventory items—complete with photos and descriptions—directly from the shop floor. This turned a multi-day data entry task into a quick, streamlined process.
4. Streamlining Adventures with Form Builder
Wapiti’s guided fishing trips are legendary. To ensure the booking process matched the premium experience of the trips themselves, we integrated a custom Form Builder solution. This captures detailed inquiries, keeping the team organized and ensuring no lead is missed during the peak summer season.
The Result: Ready for the Next 36 Years
Wapiti Sports & Outfitters is no longer held back by legacy hardware. They are now a data-driven retail powerhouse, perfectly positioned to grow their online presence while continuing to serve the Canmore community in person.
